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Instant Brands files for Bankruptcy – Insta Pot’s Final Hours

cooking with an instapot

Insta PotBackground on Instant Brands

Instant Brands is an Illinois-based kitchenware company that is widely popular for its pressure cooker and air fryer products. The company was acquired by Cornell Capital, a private equity firm, in 2019. Despite the surge in demand for its kitchen products during the pandemic, Instant Brands’ financial position has been facing challenges over the last year.

The COVID-19 pandemic has led to a supply chain crisis and depressed consumer demand for discretionary spending, which has contributed to sales contractions across various product categories.

Additionally, Instant Brands’ capital structure was deemed unsustainable, and its liquidity levels were dwindling, prompting the company to consider debt deals. In recent months, the company has been in ongoing discussions with financial stakeholders, exploring strategic alternatives to address its worsening financial situation.

Recent Events Leading to Bankruptcy Filing

Recently, kitchenware company Instant Brands filed for bankruptcy protection following a series of financial challenges. The Illinois-based company faced a supply chain crisis and depressed consumer demand for some of its product categories, including air fryers. The tightening of credit terms and unsustainable capital structure further exacerbated the company’s financial position.

Private equity firm Cornell Capital had acquired Instant Brands Acquisition Holdings Inc. in 2018, investing $300 million. However, the company’s liquidity levels decreased, and pressure cooker demand also suffered, impacting Cornell Capital’s returns.

The ongoing discussions to restructure debts were not proving fruitful, and the debts were unsustainable for the company. Ho Yang, the executive officer of Instant Brands, expressed hope for a positive outcome in the court-supervised process.

Instant Brands’ bankruptcy filing follows a surge in demand for kitchen products during the pandemic. Major firms such as Diebold Nixdorf and J. Crew have also undergone bankruptcy in recent months. According to market research company NPD Group, the pandemic has led to discretionary spending cuts by consumers. As Instant Brands navigates this complex debt maneuver, its parent company is optimistic about the future of the brand.

Financial Stakeholders of Instant Brands

Financial stakeholders of Instant Brands have faced significant losses as the Illinois-based kitchenware company files for bankruptcy. The market research company NPD Group reported a depressed consumer demand for kitchen products, including air fryers, which are Instant Brands’ specialty. Tightening credit terms have also affected major firms, leading to a surge in demand for credit and making it difficult for other companies to sustain their capital structures. Instant

Brands was acquired by private equity firm Cornell Capital in 2018, but the parent company’s complex debt maneuvers and restructuring deals could not save it from bankruptcy. As its debts were unsustainable, the company had to file for bankruptcy protection, which includes a court-supervised process to reorganize and restructure debts.

The financial position of Instant Brands is dire, and it remains to be seen how the company will recover from the supply chain crisis and product categories that have suffered significant sales contractions.


Instant Brands’ bankruptcy process has been heavily influenced by its investors. Cornell Capital, a private equity firm based in New York, initially acquired Instant Brands in 2017 for an undisclosed amount. Under their ownership, significant changes were made to the company’s financial structure, including the use of possession financing and debt deals, to boost liquidity levels.

However, these changes ultimately proved unsustainable, leaving Instant Brands with debts that led to its filing for bankruptcy protection in June 2021. Despite the bankruptcy filing, Cornell Capital remains optimistic about a positive outcome and is reportedly engaged in ongoing discussions with Instant Brands’ stakeholders to resolve the matter.

Aside from Cornell Capital, other major firms that invested in Instant Brands include Diebold Nixdorf and J. Crew. The impact of Cornell Capital’s involvement can be seen in the surge in demand for Instant Brands’ signature product categories, namely air fryers and pressure cookers.

Although depressed consumer demand and a supply chain crisis have also contributed to the company’s financial position, the tightening of credit terms and the complex debt maneuver have proved detrimental to Instant Brands’ liquidity levels.


Instant Brands’ bankruptcy filing involves several types of creditors, each with different claims to the company’s assets. The first type of creditor is the banks that provided funding to Instant Brands. These banks typically have secured claims, meaning their loans were backed by collateral, such as the company’s buildings or equipment. As a result, secured creditors have a higher priority in the bankruptcy process and may be paid before other creditors.

The second type of creditor is the bondholders who provided debt financing to the company. These bondholders typically have priority over unsecured creditors but may be subordinated to secured creditors. In a bankruptcy process, bondholders may receive shares of the restructured company in exchange for their debt.

Finally, the suppliers of Instant Brands are unsecured creditors, meaning they do not have collateral to secure their loans and have the lowest priority in the bankruptcy process. Suppliers may receive a portion of the funds after the secured and unsecured creditors have been paid.

In summary, Instant Brands’ bankruptcy process involves several types of creditors with different priorities based on their claims to the company’s assets. This hierarchy determines the order in which creditors are paid and may affect the outcome of the bankruptcy process.


The employees of Instant Brands, an Illinois-based company specializing in kitchenware products such as pressure cookers and air fryers, are also significantly affected by the company’s recent filing for bankruptcy protection. With over 300 employees located across the world, Instant Brands has built a strong reputation in the kitchen products market with its innovative and affordable products.

However, the bankruptcy filing may have some negative impacts on Instant Brands employees in terms of job security and employment terms. While the company’s executives have stated that they plan to restructure the business and continue operations during the court-supervised process, layoffs may still be necessary in the short term. Additionally, employees may also see changes in their employment terms, such as tightened credit and changes to their compensation packages.

As the company’s financial stakeholders, including its private equity firm Cornell Capital, work to address Instant Brands’ unsustainable capital structure and tight liquidity levels, employees will undoubtedly face some uncertainty. But with ongoing discussions and a positive outcome in sight, there is still hope for a brighter future for both the company and its employees.


The bankruptcy filing of Instant Brands may have a significant impact on its customers. However, the company has stated that it will continue its operations during the court-supervised process. Customers will continue to access the company’s existing services and products without interruption. However, given the supply chain crisis and liquidity concerns, restocking of products may take longer than usual. Customers may need to be patient when waiting for their favorite Instant Pot models to be restocked and made available for purchase.

Despite the supply chain challenges, sales of Instant Brands’ flagship product, the Instant Pot, are expected to remain steady. The demand for kitchen products has surged during the pandemic, and the Instant Pot has emerged as a popular choice for home cooks. Nevertheless, with the bankruptcy filing, customers will need to be mindful of any changes to the product lineup or pricing as the company undergoes restructuring.

Depressed consumer demand due to discretionary spending habits may have contributed to Instant Brands’ bankruptcy filing. According to a market research company NPD Group, the sale of air fryers, a popular kitchen gadget category, increased by 67% in 2020. However, with the tightening of credit terms and decrease in consumer spending, Instant Brands’ capital structure became unsustainable. Despite the ongoing discussions with financial stakeholders, customers should expect to see significant changes in the company’s financial position in the coming months.

Cornell Capital’s Involvement in the Bankruptcy Process

Cornell Capital, a private equity firm that acquired Instant Brands in 2019, is currently involved in the bankruptcy process of the Illinois-based kitchenware company. The bankruptcy protection was filed due to Instant Brands’ unsustainable capital structure, depressed consumer demand, and supply chain crisis. As it navigates through this court-supervised process, Cornell Capital is expected to play a significant role in determining the company’s financial future, including its capital levels and product categories. The private equity firm is reportedly in ongoing discussions with Instant Brands’ financial stakeholders to arrive at a positive outcome. One potential option is a debt deal, such as a so-called liability management strategy or a drop-down transaction, which may help alleviate the company’s debts and improve its liquidity levels. However, the involvement of major firms in such complex debt maneuvers also means that Instant Brands’ future may face significant volatility.

Initial Investment by Cornell Capital

Instant Brands, the Illinois-based kitchenware company, has recently filed for bankruptcy protection. One of the major factors behind the company’s financial woes is believed to be changes in its capital structure following the acquisition by private equity firm, Cornell Capital. The New York-based firm invested $300 million in Instant Brands in 2019, which led to significant changes in the company’s financial structure.

Under Cornell Capital’s ownership, Instant Brands underwent a complex debt maneuver, including liability management deals and drop-down transactions. However, these changes proved to be unsustainable, and the company’s debts continued to pile up over time. As a result, Instant Brands’ liquidity levels suffered, and it became increasingly difficult for the company to meet its financial obligations.

Additionally, Instant Brands experienced a decline in demand for its pressure cookers due to the tightening of credit terms, depressed consumer spending, and supply chain crises caused by the pandemic. Despite these challenges, the company had ongoing discussions with its financial stakeholders in hopes of a positive outcome. Nevertheless, they ultimately had to file for bankruptcy in the Southern District of New York.

Changes in Financial Structure Under Cornell’s Ownership

Under Cornell Capital’s ownership, Instant Brands underwent significant changes to its financial structure. These changes included liability management deals, drop-down transactions, and possession financing. While these changes helped to alleviate some of the company’s debts in the short term, they ultimately proved to be unsustainable, leading to the illinois-based company filing for bankruptcy.

One notable consequence of these financial changes was the impact on Instant Brands’ liquidity levels. As the company struggled to meet its financial obligations, its liquidity levels suffered, making it difficult for the company to operate effectively. Additionally, the demand for Instant Brands’ signature pressure cookers declined due to a tightening of credit terms and a supply chain crisis.

In a market research report by NPD Group, it was reported that during the pandemic, sales of pressure cookers surged due to increased demand for home-cooked meals. However, Instant Brands failed to capitalize on this trend due to its financial position under Cornell’s ownership. Despite ongoing discussions and efforts to restructure the company’s debts, Instant Brands ultimately filed for bankruptcy, leaving its financial stakeholders in a difficult position.

Cornell’s Impact on Liquidity Levels and Pressure Cooker Demand

Cornell Capital’s ownership changes significantly impacted the financial structure and liquidity levels of Instant Brands, an Illinois-based kitchenware company. After acquiring Instant Brands Acquisition Holdings Inc., Cornell Capital executed a so-called drop-down transaction, transferring the subsidiary’s debts onto Instant Brands’ balance sheet.

As a result, Cornell’s complex debt maneuver made the debts of the company unsustainable, and its liquidity levels suffered, forcing the company to file for bankruptcy protection. The surge in demand for Instant Brands’ signature pressure cookers also declined due to a supply chain crisis and tightening of credit terms.

Unfavorable market conditions, including the depressed consumer demand, played an essential role in impacting the demand for pressure cookers and liquidity levels of Instant Brands. The ongoing discussions with financial stakeholders regarding debt restructuring deals, including liability management deals, failed to bring a positive outcome for the company.

In conclusion, Cornell Capital’s actions to transfer debts, along with unfavorable market conditions, led to the bankruptcy filing by Instant Brands, impacting the liquidity levels and demand for its signature pressure cookers.

Causes of Bankruptcy for Instant Brands

Instant Brands, the Illinois-based kitchenware company known for its popular pressure cookers and air fryers, has recently filed for bankruptcy after experiencing financial turbulence. The bankruptcy petition comes after a series of events that have put the company’s financial position under significant pressure. In this article, we will explore the different factors that led to Instant Brands’ filing for bankruptcy protection, including the impact of a supply chain crisis, tightening of credit terms, capital structure unsustainability, and depressed consumer demand. Additionally, we will discuss the ongoing discussions with stakeholders, liability management deals, and the court-supervised process that the company is undergoing to address its complex debts and restructure its finances.

Unsustainable Capital Structure

Instant Brands, the popular Illinois-based kitchenware company, has been forced to file for bankruptcy due to its unsustainable capital structure. The company’s high-interest rates, dwindling cash position, and inability to access new lines of credit made it difficult for the company to restructure financially. As a result, they had to file for court-supervised protection while undergoing a complex debt maneuver to address their debts’ unsustainability.

The current economic environment has impacted Instant Brands, causing a demand contraction. The company’s financial stakeholders agreed to provide possession financing to sustain the business. However, the kitchen products market research showed that depressed consumer needs for discretionary spending and tightening of credit terms that major firms impose made their capital structure unsustainable. The company’s instant pressure cooker and air fryers were in high demand, but there were supply chain crises stemming from Asian ports. These factors contributed to the company’s inability to restructure.

There have been ongoing discussions, with Instant Brands’ parent company, Cornell Capital, about positive outcomes with debt deal called liability management transactions or so-called drop-down transactions. The company’s executive officers continue to work with their financial stakeholders to find a way forward as they weather the market’s downturn.

Supply Chain Crisis

Instant Brands, an Illinois-based kitchenware company, filed for bankruptcy protection due to a combination of factors including supply chain crisis and tightening of credit terms at major firms. The company relied on Asian ports for production, which caused significant logistical problems. The supply chain crisis limited the company’s ability to scale production to meet the surge in demand for their products, resulting in backlogs and delayed deliveries.

Furthermore, major firms’ tightening of credit terms delayed the delivery of goods to Instant Brands, leading to a build-up of inventory that the company couldn’t move. This further exacerbated the financial position of the company.

Although Instant Brands’ instant pressure cooker and air fryers were in high demand, the company’s debts became unsustainable. Despite ongoing discussions, the capital structure was no longer sustainable, and the company had no choice but to file for bankruptcy. The court-supervised process may yield a positive outcome for Instant Brands acquisition holdings Inc., the parent company, but whether or not the company will be able to recover from the supply chain crisis remains uncertain.

Depressed Consumer Demand Due to Discretionary Spending Habits

Depressed consumer demand due to discretionary spending habits has hit Instant Brands hard. The company, which specializes in kitchen products such as pressure cookers and air fryers, has experienced a significant contraction in sales as consumers cut back on spending.

Instant Brands was particularly vulnerable to this trend because its products, while popular, are not essential. Discretionary spending habits mean that many consumers are now only willing to splurge on necessities, leaving little room for purchases like kitchenware.

The low price point of the Instant Pot, the company’s flagship product, also exacerbated the issue. While its affordability made it accessible to almost anyone, it also contributed to market saturation and little brand loyalty. As a result, the company struggled to differentiate itself from competitors and was unable to command higher price points for its products.

Another factor that has contributed to Instant Brands’ current financial situation is the company’s lack of a successor hit. After the merger with Corelle, the company failed to develop a successful follow-up product to the Instant Pot, leaving it vulnerable to market shifts.

Overall, the combination of depressed consumer demand, market saturation, and a lack of innovation has taken a toll on Instant Brands’ financial position. The company will need to find ways to pivot its product offerings and adapt to the changing market landscape if it hopes to recover and thrive in the future.

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